The marketing team for health and care providers.
Ads, reviews, press and AI search in one dashboard, to help you win more enquiries.
Run a care service? See your free local rank
Fernbank Lodge
Harrogate · CQC rating: Good · 42 beds
Presence Score
- CQC rating18/25
- Reviews19/25
- Website13/20
- Social8/15
- Links6/15
This week's fixes
Ranked by what moves your score- Reply to 1 new review2 min
- Approve 1 Google ad draftReady
- Add 5 photos to your Google Business Profile+3 score
The team behind bamboo has won coverage in
The film
The film for your practice, with the sound on.
Everything a marketing department does, built for care providers.
Seventeen tools, grouped by the job they do. Every tool, in detail.
01Advertising
Google and Meta ads written around your care types, your CQC rating and your town, the page they point to, and what each enquiry cost.
02SEO
Fixes ranked by what stops families finding you, and articles written for the searches they make.
03GEO
Whether ChatGPT, Gemini and Perplexity name you when a family asks about care nearby.
04PR
Releases drafted the way regional desks want them, sent to the right journalists, and every piece of coverage kept.
05Reputation management
Reviews from seven platforms in one place with replies drafted, and a weekly list of what could hurt you.
06Social media
One post for every network you connect: Google Business Profile today, with Facebook, Instagram and LinkedIn as their approvals land.
07Email
A monthly newsletter to families and friends, drafted from a few lines you give it.
08Competitor intelligence
Every CQC-registered provider near you, ranked weekly on a Presence Score, with what changed.
Running a group?
One hub for every location.
Every location ranked by Reputation Score, with its own fixes and reviews. Coverage and insights roll up at group level.
- 1Harrogate88
- 2York84
- 3Lancaster71
What bamboo replaces
Eight suppliers, or one login.
Most care providers buy their marketing in pieces: an ads agency, an SEO consultant, a PR retainer, a cuttings service, a review tool, a social scheduler and a mailing list. None of them knows what the others did, and none can tell you whether it moved your rank. bamboo does all of it from one profile, built from your CQC registration.
- A Google and Meta ads agencyCampaigns, landing pages, enquiry tracking
- An SEO agency or consultantSEO audit, article writer
- A GEO tracker, if you have oneAnswer engines, weekly
- A PR retainerPress releases, media database, coverage books
- A cuttings serviceMedia coverage, swept weekly
- A review management toolReviews, reputation audit
- A social media schedulerSocial publishing, care calendar
- An email newsletter toolNewsletter
- Usually nothingYour rank against every rival nearby
Plugged into the CQC
Connected to the CQC register, so you start from your registration.
bamboo reads the CQC's public register through the CQC's own API. Enter your service's name and postcode and it finds your registered location. Everything else is built from what the register holds.
Your profile, filled from your registration
Your registered name, care types, number of beds, local authority and current CQC rating come straight from the register. You confirm them instead of typing them.
Your competitors, from the same register
bamboo lists the CQC-registered providers in your local authority, closest first, with their care types and rating. Every week it checks the register for providers it has not seen.
Your record, read again every week
Every Monday bamboo reads your registration again. When the CQC publishes a new rating for you, your Presence Score moves with it.
bamboo is independent of the CQC and is not endorsed by it. Register data is public sector information licensed under the Open Government Licence v3.0.
The track record behind it
Built on what worked across a decade of real campaigns.
Every release, ad and post bamboo drafts follows the rules the Bridgehead team learned writing and running these for its clients.
1,260
press releases
and counting
bamboo drafts releases the way a regional desk wants them: the news first, the town named, no puffery.
263
Google Ads
and counting
Campaigns, keywords and copy written to the same rules, and pushed to your account paused until you approve them.
350
Facebook ads
and counting
Copy that names your service and your town, with targeting kept inside Meta's rules for anything touching health.
Written and run by the Bridgehead Communications team. Counts from Bridgehead's records, November 2026.
Who it's for
Built for health and care providers.
One set of tools for every kind of practice. What changes is who you are measured against.
Care providers
Ranked against CQC-registered rivals nearby. The software is open.
Clinics and practices
Ranked against nearby practices on Google reviews. Where the software is not open yet, our team runs the same services for you.
Software openTeam-run today
- Software openDental practicesPrivate and mixed practices
- Software openPrivate doctors and clinicsConsultants, GPs and specialist clinics
- Software openAesthetics clinicsInjectables, skin and facial treatments
- Software openPhysiotherapistsPhysiotherapy and other allied health
- Software openPodiatristsPodiatry and chiropody
- Software openChiropractorsChiropractic clinics
- Software openDietitiansDietitians in private practice
- Software openFertility clinicsIVF, egg freezing and fertility testing
Not listed? Tell us your profession and we will say what is available.
One scoreboard for all of it.
bamboo ranks you against every comparable provider nearby on a Presence Score built from public signals. Today that is your CQC rating and your Google reviews; web presence, search visibility and social activity join them as each is measured.
- Every gap comes with a fix: a review drive, a photo shoot, a sharper page.
- We score the providers near you too, customer or not. Fair, factual, public.
- Your own enquiries and cost-per-enquiry stay private. Only you see them.
Where the score comes from
Five public signals. CQC rating and Google reviews are scored today; the others are not yet.
- CQC ratingGood
- Google reviews4.6 from 38
- Web presenceNot scored yet
- Search visibilityNot scored yet
- Social activityNot scored yet
The team behind it
Built by people who have done this for care providers.
bamboo is a product of Bridgehead Communications, the PR agency that has put UK care homes on the BBC and ITV and in the sector's trade titles for over a decade. The software does what the agency does for its clients, for the price of a few hours of agency time.
- 400
- pieces of coverage for one care group
- 64
- outlets, from the BBC to the trade press
- 10+
- years working for UK care providers
Some of the Bridgehead team. Nothing is subcontracted.Care providers placed in
Start free. Upgrade when you're ready.
Compare the plans in detailAd spend is always paid directly to Google and Meta. We never mark it up.
Shoot
The software, free
- 1 campaign a month + 1 hosted landing page
- Copy, keywords & targeting, written for you
- Your Presence Score and local rank, updated weekly
- Up to 3 confirmed competitors, checked weekly
Stalk
The team runs it
Reduced from £1,500
Plus ad spend, paid to Google and Meta, never marked up. 3-month first term.
- Every tool in the software, with no plan limits
- We build & run the campaigns in your accounts
- Weekly optimisation + monthly performance call
- One press release a month, included
- Up to 3 hours a month of website changes, included
Run by the Bridgehead team that built bamboo. Nothing is subcontracted.For a care home: Stalk is £11,400 a year before VAT, plus ad spend. One self-funded resident, at carehome.co.uk's UK average for self-funded residential care of £1,298 a week, covers the fee in about 9 weeks.
Grove
The team runs it, and wins you coverage
Stalk plus Press (£1,500 a month plus VAT). Plus ad spend, paid to Google and Meta, never marked up.
- Everything in Stalk
- Two to three pieces of coverage a month, secured for you by the Bridgehead team
- On top of the monthly press release, written and sent to your media list
Running a group? 5+ locations: £95 per location a month + VAT, franchise hub included. Over 25 locations, we quote. Talk to us.
Questions
The ones that actually get asked.
Is Shoot really free?
Yes, and there is no card to enter. Shoot includes one campaign and one hosted landing page a month, your Presence Score and local rank updated weekly, and up to three confirmed competitors checked weekly. Most providers run on it for a month before deciding.
Who pays for the ads?
You do, directly to Google and Meta, from accounts you own. bamboo never handles the money and never marks it up. Nothing is spent until you approve the ads and switch them on.
What is the Presence Score?
A score out of 100 for you and every provider you confirm as a rival, recomputed every week from public signals. The CQC rating and Google reviews are scored today. Web presence, search visibility and social activity are added as each is measured, and the page says which are live.
Does it work for home care?
Yes. A home care provider is matched with the agencies registered near it, the ads are written for home care searches and the landing page says the areas you cover and when you can start.
Is bamboo connected to the CQC?
Yes. bamboo reads the CQC's public register through the CQC's own API. It finds your registered location from your name and postcode, fills your profile from it, lists the registered providers near you and reads your record again every week. bamboo is independent: the CQC does not endorse it or any other marketing tool.
How long does it take to set up?
Under ten minutes. Enter your postcode, confirm the profile bamboo fills from the CQC register, and you get a reviewable campaign and your local rank.
Do you guarantee enquiries?
No. Nobody can. What bamboo guarantees is that every enquiry from a bamboo page is counted and you can see what it cost, so you can judge the ads on results rather than on a promise.
Insight
Fresh from the team.
- Guide · EnquiriesHome care marketing: how a domiciliary care agency wins new clientsA home care agency sells something a family cannot inspect before they buy it: a stranger arriving at a parent's front door. Good marketing starts from that, and from the hours your carers can actually cover.
William Walter · 4 November 2026 · 5 min - Guide · EnquiriesHow to increase care home occupancy: find where the empty rooms are lostAn empty room is rarely a mystery. It was lost at a point you can name: an enquiry nobody answered, a visit that never got booked, a fortnight between residents. Find the point first, then spend money on it.William Walter · 4 November 2026 · 5 min
- Checklist · PressThe care home marketing year: the dates worth planning aroundA care home does not need a content strategy. It needs about twelve dates, decided in January, each with a thing to do, a photo to take and a release to send. This is the list.William Walter · 13 October 2026 · 4 min
See where you rank, in seconds.
Type your service's name and watch bamboo score every provider of your kind nearby on its public rating and Google reviews, then rank you among them. Free, and no email needed.